Objective
The Opportunity
Growing the value of every visit.
Visit Solent is being shaped to grow the total opportunity: longer stays, richer journeys and stronger reasons to move between harbour destinations.
Objective
Increase movement between Solent harbours
Objective
Attract new domestic and international visitors
Illustrative visitor journey
Not a forecast. A clearer way to see the ambition.
CURRENT
Home
Lymington
Home
Two nights, one destination
VISIT SOLENT
Home
Lymington
Yarmouth
Cowes
Home
Six nights, three destinations
The objective is to grow the total visitor economy opportunity, not redistribute visitors from one harbour or business to another.
Benefits across the Solent visitor economy
Harbours and marinas
Hospitality
Attractions
Maritime businesses
Transport operators
Help shape the founding strategy
Participate in the initial programme
Visibility in the founding partner community
Coordinated destination marketing
Access to a growing network
Collaborative campaigns